Types of Labubu: Explore blind boxes, plush, mega, and rare collectibles
Meta: Discover the different types of Labubus from POP MART, including blind boxes, plush, MEGA figures, and rare collectibles. Find the perfect Labubu for your collection.
Preface
Labubu is the wide-eyed, pointy-toothed character created by Hong Kong-based designer Kasing Lung. It was a part of POP MART's The Monsters series. It was conceived from the start as a designer-led collectible rather than a mass-market toy. Labubu's appeal is multi-layered. A striking aesthetic, the thrill of blind box collecting, the fashion dimension of plush bag charms, and the premium presence of MEGA display figures.
There are a variety of formats that can feel overwhelming for newcomers. This variation is the point when it comes to seasoned collectors. The following are reasons why Labubu has become one of the most talked-about collectible lines in the world. Labubus have an emotional pull of the character. Rare editions have an investment potential. Lastly, the energy of the collector community. All types are officially licensed POP MART products. This guide walks you through every format so you can build a collection that truly fits your goals.
Why Labubus come in different types
The existence of multiple Labubu formats is not an accident. It is a deliberate strategy to meet collectors exactly where they are. Blind box series are designed for the collector who lives for surprise. The one who enjoys the ritual of the reveal and the thrill of not knowing what is inside. Plush figures and bag charms have their own kind collector. Someone who wants Labubu in their daily life, worn on a bag or sitting on a desk, as much a fashion statement as a collectible.
Collaboration editions with major brands or franchises add a layer of exclusivity and cultural cachet. Collectors who value limited availability and unique design crossovers find these to be more appealing. MEGA figures occupy the premium end of the market. They serve as statement display pieces for collectors who want impact and investment quality in a single object.
There are the secret and chase figures. They are hidden at vanishingly low odds inside standard blind boxes. They give hardcore collectors both the pursuit and the payoff that make collecting genuinely addictive. POP MART’s hype is driven by the constant renewal of desire. This is what keeps the global Labubu community consistently engaged.
The main types of Labubus
Blind Box Labubus (Standard Series)
The blind box is where most Labubu collectors begin, and for good reason. Each blind box contains a randomly assigned figure from a themed series, sealed inside packaging that gives nothing away. You know the series, but you do not know the figure. That uncertainty is the entire point. Popular series including Exciting Macaron, Have a Seat, and Fall in Wild each feature a range of distinct designs.
From the straightforwardly adorable to the genuinely surprising. The blind box format keeps the price accessible. This makes it easy to justify picking up one or several without major commitment. But the real hook is the chase figure. A rare, secret design hidden within the series at dramatically lower odds than standard figures. Every blind box purchase carries the possibility, however slim, of being the one that contains something extraordinary. That possibility transforms a simple purchase into an experience. This is why blind box Labubus remains the entry point and ongoing obsession of the collector community in equal measure.

Exciting Macaron Labubu
Plush / Bag charm Labubus
Plush and bag charm Labubus occupy a unique space in the collector world because they exist simultaneously as collectibles and as fashion accessories. They are soft, tactile, and immediately expressive. These figures are designed to be worn and carried as much as displayed and stored. Their rise to popularity has been fueled by social media. That is why the image of a Labubu plush dangling from a luxury handbag has become a widely recognised aesthetic statement.
Plush Labubus have a dual identity. Part collectible and part accessory.This is what distinguishes them from their vinyl counterparts. You are not just buying a figure to put on a shelf. You are buying something you can take with you, something that becomes part of how you present yourself to the world. For collectors who find purely display-focused collectibles a little too precious, the plush and charm formats offer an appealing, lived-in alternative.

Soft vinyl plush Labubu
Collaboration Labubus
When Labubu steps into collaboration territory, the results tend to generate some of the highest collector excitement in the entire line. Collaboration editions pair the Labubu character with external brands, franchises, or creative properties. They could be anime tie-ins, fashion houses, entertainment properties, and cultural icons. These figures carry the weight of two distinct fanbases at once. These editions are almost always limited in production.
Because of their unique design, cultural relevance, and limited availability, collaboration Labubus are among the most sought-after pieces on the secondary market. This commands significant premiums above their original retail price shortly after release. For collectors who think even partly in terms of investment and resale value, collaboration editions represent some of the most strategically sound purchases in the Labubu ecosystem.

The monster Labubu with coca cola series
MEGA / Large Labubus
MEGA Labubus are a different category of object entirely. Where standard blind box figures are small and stackable, MEGA figures are large-format premium display pieces. They typically stand significantly taller than their standard counterparts. They are produced with a level of material quality and finish that reflects their position at the top of the Labubu product hierarchy. These are not blind box purchases. You get a statement piece designed to anchor a collection, dominate a shelf, or serve as a centrepiece for a dedicated display. The higher price point is matched by higher craft. More intricate paint application, more complex detailing, and a physical presence that smaller figures simply cannot replicate. For serious collectors who want their collection to make an impression, MEGA Labubus are the obvious choice.

POPMART MEGA collection Labubu
Secret / Chase Labubus
Secret and chase Labubus are the holy grail of the blind box format. These figures are hidden within a standard series at extremely low odds. They are often one in every several dozen boxes, sometimes rarer still. They are not listed on the box, not guaranteed by any purchase, and not available through any shortcut. The only way to find one is to open boxes and hope. This scarcity gives secret Labubus an almost mythological status within the collector community.
Finding one is a genuine event. Something worth photographing, sharing, and celebrating. Beyond the emotional reward, secret figures consistently command the highest resale prices in any given series. Collectors who think of their collection as a long-term asset tend to find them attractive. For hardcore collectors, the pursuit of a secret Labubu is less about the figure itself than about what it represents. It could be dedication, luck, and the willingness to keep going.
Why Labubu types matter
The variety within the Labubu line is not simply a commercial strategy. It is what keeps the collector community alive and growing. Different formats allow different kinds of collectors to participate fully. They each find their own entry point and their own reason to stay engaged. Scarcity drives desire. The knowledge that secret figures exist, that collaboration editions sell out, and that MEGA figures are premium investments. These ensure that there is always something worth pursuing.
Design innovation across series and formats keeps the aesthetic fresh. This prevents collector fatigue and ensures that each new release feels like a genuine event. Labubus carries the emotional appeal of the character itself, a distinctive blend of mischief, vulnerability, and charm. All these across all formats, thus creating a coherent identity that holds the entire ecosystem together. And the investment dimension, real and growing, gives serious collectors a rational justification for the emotional pull they were already feeling. Variety, in short, is what turns a character into a phenomenon.
Comparing Labubu types
Understanding how the different Labubu types compare helps collectors make smarter decisions. They also avoid the frustration of buying the wrong thing for the wrong reasons. Blind boxes sit at the accessible end of the price spectrum and offer the highest thrill-per-dollar ratio. But that comes with the unpredictability of random outcomes.
Plush and charm figures are similarly accessible and offer the added value of wearability. They do not carry the same rarity-driven collector appeal. Collaboration editions and secret figures command premium prices both at retail and on the secondary market. They are best suited to collectors who have a clear sense of what they want and why. MEGA figures are the most significant single purchase in the lineup. This is because they offer unmatched display impact and long-term investment potential.
A downside is that they require both space and budget commitment. The right type depends entirely on what you are trying to get out of collecting. It could be fun and surprise, fashion and daily use, exclusivity and investment, or prestige and display. Understanding these differences does not take the joy out of collecting.
How to choose the right Labubu for you
Choosing the right Labubu comes down to three things. Your budget, your collector experience level, and what you actually want from the process.
Beginners are almost always best served by starting with blind boxes from an accessible series. The price point is manageable, the format is the purest expression of what Labubu collecting feels like, and the possibility of a chase figure makes every purchase genuinely exciting.
Casual collectors who are more interested in Labubu as a lifestyle accessory than a serious collection will find plush figures and bag charms to be the most rewarding format. This is because they offer daily enjoyment alongside collectible appeal.
Serious collectors who have already developed a sense of what they value will go for specific series, aesthetic preferences, investment thinking. They direct their attention toward collaboration editions and MEGA figures. That is where the combination of design quality and limited availability creates the most durable long-term value.
Hardcore collectors, for whom the pursuit itself is as important as the prize, will find their greatest satisfaction in chasing secret and chase figures. They accept the long odds as part of what makes finding one so meaningful.
-
Beginners: Start with blind boxes from a popular series
-
Casual collectors: Focus on plush figures and bag charms
-
Serious collectors: Target collaboration editions and MEGA figures
-
Hardcore collectors: Chase secret and hidden figures
Where to buy Labubus
Knowing what type of Labubu you want is only half the equation. Knowing where to buy it safely is equally important. The Labubu market, like any high-demand collectible space, attracts counterfeit products. The consequences of buying a fake extend beyond disappointment. Counterfeit figures have no resale value. They often display noticeably inferior quality, and undermine the authenticity that makes genuine POP MART products worth collecting in the first place.
For collectors who want complete confidence in what they are purchasing, Blind Box Pro is a trusted and verified source for authentic Labubu figures across all formats. From standard blind boxes to rare collaboration editions. Official POP MART releases and verified resellers like Blind Box Pro are the only sources that can genuinely guarantee authenticity, quality, and the assurance that what you receive is exactly what you paid for. This matters at every price point, but it matters most when you are investing in rare or premium pieces where the stakes are highest.
FAQ
-
Which Labubu type is best for beginners?
Blind box series are the ideal starting point for new collectors. They offer the most accessible price point, the clearest introduction to the Labubu collecting experience, and the immediate excitement of the reveal. All these without requiring any prior knowledge of the broader collection landscape.
-
Are MEGA Labubus worth the investment?
For collectors with the budget and display space to justify them, MEGA Labubus offer strong long-term value. Their premium production quality, limited availability, and status as statement display pieces tend to hold or appreciate in value over time, particularly for popular or limited-run designs.
-
What is the difference between a blind box and a secret Labubu?
A blind box Labubu is any standard figure from a series purchased in sealed, randomized packaging. You know the series but not the specific figure inside. A secret Labubu is an ultra-rare figure hidden within that same blind box format at dramatically lower odds, undisclosed on the packaging and only discoverable through opening.
-
Can plush Labubus increase in value?
Yes, particularly limited edition plush figures or those tied to collaborations with high-profile brands. Standard plush figures tend to hold their value reasonably well, while scarce or discontinued designs can command notable premiums on the secondary market.
-
How rare are secret Labubus?
Secret Labubu figures are typically found at odds of around one in every 72 boxes or rarer, depending on the series. This extreme scarcity is precisely what drives their high desirability and elevated resale value within the collector community.
-
Where is the best place to buy POP MART Labubu?
Official POP MART channels and verified resellers like Blind Box Pro are the safest and most reliable sources for authentic Labubu figures. Buying from trusted platforms protects you from counterfeits, ensures genuine quality, and provides the confidence that matters most when purchasing rare or high-value pieces.
