What is Pop Mart? An Ultimate Guide for Beginners

Meta: What is Pop Mart? Learn Pop Mart’s origin, blind box culture, top characters like Labubu and Molly, and why collectors love Pop Mart. Also, discover the best shop to buy real figures. 

Preface

If you’ve spent any time online lately, Pop Mart has probably crossed your screen. Maybe it was an unboxing video on TikTok, or the catchy Labubu theme song. It could also be that you noticed a doll dangling from someone’s bag in public. These toys show up everywhere, often without much explanation. For beginners, this hype can feel so confusing with questions like: Why is everyone lining up, trading, and buying figures they haven’t even seen yet? Read on to clear the noise. 

What is Pop Mart?

Pop Mart is a Chinese toy manufacturing company founded in 2010. The brand leads the global designer toy and blind box market, with its platforms attracting over 12 million monthly visits. Its focus is character-based entertainment through collectible figures sold in sealed boxes. For most buyers, they only know the series but not the exact figurine inside. This creates a perfect blend of art, thrill, excitement, and storytelling.  

What is Pop Mart known for?

Pop Mart is famous for turning small designer toys into a whole cultural movement. Its success comes from a mix of smart product design, emotional storytelling, and a buying experience that feels playful rather than transactional. Here’s what Pop Mart is popular for:

• Blind box collectibles

Blind boxes are Pop Mart’s core business model. Each series contains multiple designs plus a rare secret figure. Buyers choose a box without knowing which character is inside. This creates a surprise‑based experience that encourages collecting complete sets and trading duplicates.

• Designer art toys

Pop Mart works closely with independent artists and global designers. These are not generic toys. Each character has a visual identity, personality, and often a recurring story that evolves across collections.

• Licensed IP collaborations

Beyond original characters, Pop Mart collaborates with major licensed IPs, such as anime titles, Disney, Sanrio, and pop culture franchises. These partnerships combine well‑known brands with artist‑driven interpretations, expanding Pop Mart’s reach beyond traditional collectors.

What is the craze with Pop Mart?

If you are wondering why Pop Mart collectibles exploded so quickly and seem to be everywhere, the answer comes down to a few clever and perfectly timed factors.

• User-generated content has played an enormous role. In 2024, global stars like Lisa from Blackpink, Dua Lipa, and Rihanna posted photos with Pop Mart figurines. This instantly pushed the brand into the mainstream. At the same time, TikTok and YouTube were flooded with unboxing videos, shelf tours, and even ASMR clips of opening blind boxes. Collectors began showing off massive hauls, curated displays, and rare pulls, while trading meetups, swap groups, and group chats popped up almost overnight.

• Easy access and multiple buying options also fueled the craze. Pop Mart figures are available on its official website. You can also find them in branded stores, at vending machines, through trusted retailers like BlindBoxPro, and from resellers. These avenues remove many of the usual barriers that could slow down collecting.

• Strong omnichannel marketing ties everything together. Pop Mart appears both online and offline, from your phone screen to mall storefronts, creating an immersive brand presence that feels hard to escape in the best way.

• Finally, a polished digital presence keeps fans engaged. The Pop Mart app and active platforms on TikTok, Instagram, and Xiaohongshu deliver consistent, tailored content that reinforces a bright, recognizable, and emotionally driven brand identity.

Most iconic Pop Mart characters

Pop Mart’s universe is built around memorable characters and long-running series, each of which speaks to a different taste, mood, or emotion. They include: 

1. LABUBU (The Monsters)

Labubu is a character series created under The Monsters line. It is known for its mischievous expressions and bold personality. Sharp teeth, wide eyes, and exaggerated poses make Labubu instantly recognizable. Its reach extends beyond figures into plush, charms, and accessories, which helps it stay visible everywhere.

• POPMART THE MONSTERS LABUBU - Animal Series

This Animal Series shows Labubu and friends dressed in playful animal costumes inspired by jungles and savannahs. Bright colors, expressive designs, and blind box excitement define the set. Figures measure about 6.3 to 7.9 centimeters.

• POPMART THE MONSTERS LABUBU - Almost Hidden Series

This Almost Hidden Series captures Labubu playing hide and seek through whimsical designs. Each blind box includes a heat-sensitive identity card that reveals a secret persona when touched, adding an interactive layer to the collectible experience.

2. MOLLY

Molly is Pop Mart’s signature character and visual anchor. The wide eyes, neutral expression, and simple silhouette make Molly easy to recognize across any theme. From standard blind boxes to oversized MEGA figures, Molly adapts without losing identity, which explains the character’s lasting appeal.

• POP MART MOLLY - Cooking Serious Prop Series

This Cooking Serious Prop Series features miniature kitchen tools designed to pair with Molly figures. Random blind box items include stoves, pans, food, and utensils, making the set ideal for dioramas, displays, and photo styling scenes.

• POPMART MEGA SPACE MOLLY - 100% Series 2

This MEGA Space Molly 100% Series 2 shrinks cosmic designs into a compact format. Inspired by art, culture, and exploration, the blind box release offers limited designs once reserved for larger figures, perfect for space-conscious collectors.

3. SKULLPANDA

Skullpanda is a character series built around emotional expression and visual storytelling. Dark themes, fashion-inspired outfits, and symbolic details define the line. Each figure feels like a snapshot of an inner state, which resonates with collectors who value mood and meaning over cuteness.

• POPMART SKULLPANDA - The Paradox Series Scented Candle

This Paradox Series scented candle blind box pairs SKULLPANDA designs with layered fragrances. Each candle delivers a different scent, premium wax, and a collectible container, blending atmosphere, relaxation, and visual personality into one piece.

• POPMART SKULLPANDA - The Sound Series Figures

The SkullPanda Sound Series by Pop Mart translates audio experiences into futuristic visual form. Detachable masks, metallic textures, expressive faces, and patterned bases represent different sound waves, turning abstract listening emotions into sculptural blind box collectibles.

4. PUCKY

Pucky is a fantasy-driven character series rooted in imagination and softness. Rounded shapes, pastel tones, and whimsical themes give the figures a dreamlike quality. Many designs feel like fairytale moments captured in miniature, which makes Pucky comforting and nostalgic for collectors.

• POP MART PUCKY - Planting Beans Fairy Figure

This Planting Beans Fairy figure shows Pucky sowing magical seeds while wearing removable fabric clothing. Standing about 23 centimeters tall, it combines PVC, fabric, and ABS materials, making it a premium display piece for collectors.

• POP MART PUCKY - Floral Elves Series Figure

The Floral Elves Series blends fairy imagery with floral design. Each blind box figure stands about 8 centimeters tall and is made from eco-friendly materials, making the set ideal for gifting, shelf displays, or decorative collectible arrangements.

5. CRYBABY

Crybaby is a character series centered on emotional honesty. Each figure captures feelings like sadness, comfort, or release through facial expression and body language. The designs stay simple, which allows the emotion to remain clear and relatable rather than dramatic.

• CRYBABY Tear Factory Series Plush Card Holder

This CRYBABY Tear Factory plush card holder combines soft texture with everyday function. Each blind box features a Crybaby design with a rear card slot, perfect for IDs, transit cards, backpacks, or keychains.

• POPMART CRYBABY - Wild but Cutie Series

The Wild but Cutie Series expands Crybaby into lifestyle items like lanyards, mugs, and tote bags. Cat-inspired designs blend charm with utility, including phone patches and inner pockets for daily use.

6. HIRONO

Hirono is a character series built around introspection and quiet emotion. Muted colors, soft textures, and subtle poses define the line. The figures often reflect themes of loneliness and healing, which gives Hirono a calm, thoughtful identity that stands apart.

• POPMART Hirono - Echo Series

The Hirono Echo Series mini backpack charm turns artistic storytelling into a wearable accessory. Each blind box charm resembles a tiny backpack, designed to help personalize bags, keys, or outfits while preserving Hirono’s whimsical identity.

• POPMART Hirono - Hidden in Silence Collectible Figure

This Hidden in Silence figure features a sand-like texture and a serene design. The sculpt captures calm and mystery, making it suitable for desks, shelves, or quiet display spaces focused on mood rather than motion.

Are Pop Mart toys worth collecting?

Yes. Pop Mart figures are worth collecting if you enjoy the experience and emotional value they offer. You can use the toys and dolls as key holders, décor, desk companions, or display pieces that bring comfort, personality, and visual charm to a space. Some figures do gain resale value, especially limited editions and secret rares, but appreciation is never guaranteed. The strongest reason to collect stays emotional connection, not financial return. 

Who are Pop Mart collectibles for?

Pop Mart isn’t just for hardcore toy collectors. It attracts anyone who enjoys design, storytelling, and a little surprise. This includes whether you are buying your first figure or curating an entire display wall. The most common types of buyers include:

• Beginners and casual collectors: Affordable blind boxes make Pop Mart easy to try without pressure. You can start with a single box, such as the Disney Swing Series Blind Box, enjoy the surprise, and decide later if you want to keep collecting.

• Serious collectors: For experienced collectors, Pop Mart offers full sets, limited editions, secret figures, and large MEGA releases. These add depth, exclusivity, and the satisfaction of completing a series. One of the best collectibles to go for is the Romantic Ring Box Series 3 Scene Sets. It comes in a single box or as a set, which you can set up as a complete display. 

• Gift buyers: Pop Mart figures make memorable gifts because the experience doesn’t end at the purchase. The blind box reveal adds a moment of surprise that feels personal and fun, even for people new to the brand. If you want to surprise a kid, opt for toys like the Disney Princess Fairy Tale Series Scene. The CHAKA Light Sprite Series is perfect for adults, while the THE MONSTERS-Wacky Mart Plush Pillow is ideal for girls. 

How to start a Pop Mart collection?

Starting a Pop Mart collection is easier than it looks once you let go of the idea of doing it right. There is no perfect strategy. A few simple choices make the experience more enjoyable.

Step 1: Choose a character

Pick a character that fits your taste, mood, or aesthetic. A personal connection matters far more than chasing whatever is trending.

Step 2: Decide on blind boxes or complete sets

Single blind boxes are all about surprise and discovery. Full sets remove the guesswork and let you complete a series faster without duplicates.

Step 3: Set a spending limit

Blind boxes are designed to encourage repeat buying. Setting a clear budget upfront helps keep collecting fun instead of stressful.

Step 4: Display with intention

Use shelves, acrylic cases, or desk space to show off your figures. A thoughtful display turns small collectibles into something you enjoy every day.

Where can you buy authentic Pop Mart collectibles?

Authenticity matters when collecting Pop Mart toys. Counterfeits flood online marketplaces and can quickly ruin your buying experience. So where should you shop? Trusted stores protect both quality and value by sourcing licensed products directly. One place where thousands buy real Pop Mart collectibles is BlindBoxPro by Sounds of Love. The store offers authentic products sourced from reliable suppliers and provides clear descriptions. This transparency has helped in removing the doubt that often comes with buying blind. When you buy from a verified seller, you are protecting your collection from the start.

Why buy Pop Mart from BlindBoxPro by Sounds of Love?

Collecting should feel exciting, not uncertain. BlindBoxPro is built to make Pop Mart collecting simple, transparent, and trustworthy. Here’s why most buy from us:

• Official, licensed Pop Mart products. Every item is authentic and sourced through verified channels so that you can collect with confidence.

• Curated Pop Mart collections. Instead of endless listings, BlindBoxPro highlights carefully chosen series that collectors genuinely want.

• Access to Asian market releases. Find popular and hard-to-get releases that often launch in Asia before appearing elsewhere.

• Options for single boxes and full sets. Choose between the excitement of a blind box or the convenience of completing a full set at once.

• Clear product descriptions and transparency. Detailed listings, accurate photos, and upfront details mean no guesswork and no unpleasant surprises.

FAQ

1. What’s special about Pop Mart?

Pop Mart stands out for its designer-led characters, blind box format, and emotional storytelling. Each figure is created by an artist and tied to a recognizable character universe, not mass-market toy design. The mix of surprise, limited releases, and strong aesthetics keeps collectors engaged. Buying through trusted retailers like BlindBoxPro by Sounds of Love ensures the experience stays authentic.

2. Can you buy confirmed Pop Mart figures instead of blind boxes?

Yes. While blind boxes are central to Pop Mart, many collectors prefer confirmed figures from specific series, such as DIMOO “A Light in the Moon” Series or complete sets to avoid duplicates. BlindBoxPro by Sounds of Love offers both single blind boxes and full sets, letting buyers choose between surprise and certainty.

3. How to spot a fake Pop Mart?

Fake Pop Mart figures often show poor paint quality, incorrect colors, weak packaging, or missing QR codes. Typos and flimsy boxes are also common signs. The safest option is buying from verified sellers. BlindBoxPro by Sounds of Love only carries licensed Pop Mart products, removing the risk of counterfeits.

4. What age is Pop Mart for?

Pop Mart is primarily made for teens and adults. Most figures are collectibles designed for display and may include small parts not suitable for young children. Retailers like BlindBoxPro by Sounds of Love clearly present product details so buyers know exactly what they are getting.

5. Is Pop Mart profitable?

It depends. Some Pop Mart figures increase in value, especially limited editions and secret rares, but resale value is never guaranteed. Pop Mart is best collected for enjoyment rather than profit. Purchasing authentic, high-quality figures from BlindBoxPro by Sounds of Love helps protect quality and long-term value.

6. Does Pop Mart ship from China?

Yes. Pop Mart is a Chinese brand, and many releases originate from China. Shipping depends on the retailer or reseller company. For example, BlindBoxPro by Sounds of Love sources products through reliable Pop Mart channels and ships internationally. This offers a simpler alternative to buying from unfamiliar overseas platforms.

7. Does Pop Mart do free shipping?

It depends. Free shipping depends on the store, region, and order value. These policies vary by retailer or reseller. At BlindBoxPro by Sounds of Love, we provide clear shipping information upfront so buyers like you know costs before checkout.

8. What country is Pop Mart from?

Pop Mart is from China. It was founded in Beijing in 2010 and has since expanded globally. It has retail stores and resellers everywhere. One of the most trusted retailers for Pop Mart toys is BlindBoxPro by Sounds of Love. They are known for authentic Pop Mart collectibles accessible to international collectors.

9. What is the most popular Pop Mart character?

Labubu and Molly are the most popular Pop Mart characters. Labubu is known for its mischievous design and viral presence, while Molly is the brand’s most iconic and long-running character. Both are regularly featured at BlindBoxPro by Sounds of Love.

10. When does Popmart restock?

Pop Mart restocks do not follow a fixed schedule. Timing varies by series and region, and popular releases sell out quickly. BlindBoxPro by Sounds of Love updates inventory as stock becomes available, making it a reliable place to check for restocks.